In the age of narcissism, mass-consumerism and hyper-dependence

All of a sudden, the streets of major European cities are full of impressionable virtue-signallers demanding immediate action against our modern way of life to save the planet from the spectre of man-made climate change. I instinctively sympathise with rebels, even if I don’t always share either their analysis or priorities, but are these latter-day hippies really rebelling against the system or are they simply being used to soften public opposition to unpopular policies that could empower global corporations to limit the personal freedom of all but the privileged few? Moreover, why has the British media remained almost silent about ongoing yellow vests protests in France as it champions climate activists and their celebrity spokespeople?

If we are to begin to tackle the very real environmental and human challenges of the new millennium to help us regain our sense of purpose in life and restore our symbiotic relationship with the rest of our wider community and mother nature, we must be prepared not just to sacrifice some of the ephemeral luxuries of our era, but also to critically examine the long-term human implications of the technological solutions we put in place.

There we go, I said it. There’s much more to life than abstract money and economic growth, but does that mean we should suddenly stop all wasteful activities that contribute to our carbon footprint like driving cars, taking cheap flights to foreign beach resorts, buying ready-packaged convenience foods, filling our wardrobes with more garments and shoes than we really need, having one or more power showers a day, ironing our clothes, overheating or air-conditioning our homes and offices? There’s no getting away from it, but our modern way of life thrives on consumption and public image. In practice we have little choice if we want to succeed in mainstream society. If you want to build a life around a successful career and attract the right calibre of partner, you’ll need means to turn up to work on time in a fresh and presentable condition and be culturally attuned which usually means partaking in some form of inevitably commercialised recreation. Almost everything easily accessible to most urbanites these days is commoditised, including access to the great outdoors off the beaten track. There may still be plenty of seemingly untouched wildernesses, but they’re usually pretty inhospitable environments without the right equipment. Whether you like or not, any sudden change to our way of life would lead not just to massive disruption and economic stagnation, but to much avoidable loss of human life. For a start millions of people with physical handicaps or ageing bodies rely on energy-intensive assistive technology to undertake some of the most basic tasks of everyday life. Our eco-warriors may fleetingly imagine a bright future of fit office workers cycling to work with their reusable coffee mugs, before they consider everyone else who need other means of transport to do the shopping or visit friends and family, or heaven forbid, do a practical job that requires a motor vehicle and/or other high-consumption tools.

The real environmental challenges

The aggregate human impact on our planet’s ecosystem has risen exponentially since the advent of the industrial revolution, especially since modern medicine and the green revolution, boosting farming yields as much as seven-fold, spread across the developing world in the 1960s. We have escaped the much-feared Malthusian trap largely because of an unprecedented rate of technological innovation. Despite dire predictions of mass famines by the year 2000 in Paul Ehrlich’s infamous 1969 book, the Population Bomb, the proportion of malnourished children has fallen dramatically as the global people count approaches 8 billion. Somehow despite growing numbers of mouths to feed, desertification of vast tracts of previously arable land and late rain seasons, infant mortality has continued to decline in Africa, India and South America. More strikingly the biggest development over the last 20 years has been the rapid urbanisation of Africa, meaning most of the continent’s teeming masses are within easy reach of food distribution chains. If you like statistics, here’s another. As recently as 2015 only 42% of Indians had access to a toilet in their home. When I first visited India in 1982, most people outside the major cities had to cope without access to the mains water supply. Today the figure is 82%. Yet each water closet requires extensive infrastructure such as sewage treatment plants. Now you might naively imagine that Sub-Saharan Africans and Indians are so glad to benefit from modern plumbing and electricity that they’d be happy to settle for an eco-friendly urban existence riding bicycles to work and wearing only second-hand clothes. Alas while many may not have much choice, those that can have already embraced mass consumerism. The real problem is not the prospect of 10 billion human beings, but the environmental challenge of accommodating the 3 to 5 billion vehicles our future global citizens will inevitably want to drive by mid-century. Even if we can persuade more people to use public transport, walk or cycle where feasible, we will still need to deliver raw materials and manufactured goods thousands of miles to meet growing demand.

Yet in the face of all hard evidence, many principled environmentalists insist the main problem is a mere by-product of our modern lifestyle, CO² emissions leading to catastrophic climate change. I’m not going to fall into the trap of disputing the hard science linking CO² emissions from industrial activity to climatic instability. However, we should at least have the intellectual honesty to analyse similar claims made over the last 30 years. Some ice sheets are expanding and some are retreating. Average global temperatures have barely changed. Some deserts have grown while some arid regions have been reclaimed as arable land. Irrigation, fertilisers and greenhouses can easily offset any shortfalls due to regional events such as late rain seasons or soil erosion. The real problem is whereas only 30 years ago most Africans and Indians were subsistence farmers, they are now trapped in the same techno-industrial complex as Western Europeans or North Americans with consequences for personal freedom that many observers have failed to foresee.

The Technocratic Trap

Hunter-gatherers or subsistence farmers are in intimate contact with mother nature. Their livelihoods depend on a mix of hard work and their interactions with their immediate ecosystem. In just two generations more than half the world’s population has escaped the limited prospects of traditional low-tech lifestyles, only to fall into a new trap of hyper-dependence on global distribution chains, banking cartels and tech giants. Had they remained in their traditional settlements without access to electricity, telecommunications or modern medicine, much higher infant mortality would have contained population growth, but leave isolated rural dwellers in blissful ignorance of the wonders of television, smartphones, refrigerators and microwave ovens. Yet governments, big business and NGOs saw it as their mission to reach out to every stranded community on the planet to ensure they participated fully in modern education and preventive healthcare. Some remote regions bypassed the transitionary era of community television halls and public phone booths to embrace the marvels of smartphones putting locals in immediate touch with a consumer world they had only heard about before from occasional visitors and returning relatives. Unsurprisingly millions abandoned their ancestral homelands to seek fortune in big cities often coming into contact for the first time in their lives with extremes of opulence and helplessness. In today’s bustling metropolises the main cause of worklessness is neither a lack of resources nor a lack of investment in education. It’s an economic system that commoditises human beings as mere economic actors and has become so efficient at satisfying insatiable consumer demand that it has few practical jobs for the world’s new urbanites other than as temporary sales reps or van drivers. Early capitalism relied on masses of workers to produce either essential goods or satisfy the consumer habits of the upper middle classes. Today large car manufacturers only need to a few thousand production workers to meet the automotive needs of whole nations. With the next wave of smart automation, a few hundred highly skilled robotics engineers will be able oversee the production of millions of vehicles. While the service sector will continue to grow, we will all become dependent on tangible wealth generated by a technocratic superclass.

Politically Correct Narratives

The world’s managerial classes face two key dilemmas. First how can they manage the expectations of billions of new consumers. Second how can they prevent the underclasses from demanding more than their fair share of the goods that our techno-industrial complex can sustainably produce without triggering unmanageable populist backlash from the middle classes of wealthier countries as they stand to lose most from any levelling of per capita consumption? The answer is to come up with a humanitarian narrative that appeals to the wishful thinking middle classes, but does not offend the billions of new consumers in the developing world. The climate change narrative is neither the gospel nor a complete hoax as some naysayers may claim. It’s simply a camouflage for much bigger environmental and social challenges that it would be, to put it mildly, politically incorrect to discuss openly. What are the managerial classes going to do with all the superfluous consumers if and when their economic model no longer needs us? Whether our planet can sustain 4, 8, 16 or 32 billion human beings may be a reasonable subject of scientific inquiry, but technocrats will only respect the masses if they do not challenge their hegemony. They cannot just tell useless eaters in developing countries to stop breeding. In today’s climate of political correctness, that would be outright racism. But they can incentivise mass migration from poorer regions to trigger internecine conflict between newcomers and the native working classes. This creates a perfect storm where the perceived threats of far-right xenophobia among the native peoples and religious fundamentalism among many migrant communities serve to limit free speech and open debate. Climate change thus becomes a catch-all explanation for all disruptive changes to our way of life. Why do working class Europeans have to welcome millions of newcomers from disparate cultures into their neighbourhoods? Climate change. How do we explain the rise of Islamic fundamentalism? Climate change. Why are millions leaving their homelands? Climate change. How do we explain London’s knife crime epidemic or riots in once orderly Swedish cities? You guessed it, climate change as locals cannot cope with heatwaves. If climate change is supposed to be such a big emergency in North Africa and Middle East, why have the urban middle classes there embraced automotive culture with a passion that would make Jeremy Clarkson look like an eco-warrior. Most large conurbations in countries as diverse as Nigeria, China, Turkey and Malaysia are practically gridlocked with a mix of private cars, minibuses and lorries.

Intellectual Honesty

In an ideal world we could all maximise our happiness and prosperity and minimise human suffering. We could literally have our cake and eat it, enjoying the wonders of modern technology and pristine nature, meeting all natural human desires, such as our instincts to go forth and multiply and to compete with each other, while ensuring everyone’s emotional and material needs are fully satisfied. One of the biggest achievements of the liberal enlightenment was the recognition of other people’s free will, namely the right of all human beings to act as autonomous living and breathing agents endeavouring to fulfil their personal ambitions. This means giving people equal opportunities to prove their worth and affording enough space for everyone to find their niche. Alas we are not all equally blessed either with extraordinary physiques or with exceptional talent.

This means each virtuous ideal conflicts with other ideals. For instance, the desire for scientific excellence and technological innovation may come at the expense of equality if we are to motivate the most talented engineers, physicians and inventors. Like or not, capitalism proved much more successful at driving innovation than command economies like the USSR or Maoist China. Yet even the Soviet Union had to reward its scientists and engineers handsomely to play catch-up with the West. Likewise, our natural desire to spread our genes and raise families may ultimately conflict with our wish for a clean and hospitable environment, especially if we want our large families to enjoy all modern conveniences. And last but not least, technofixes may indeed boost our carrying capacity and at least temporarily overcome the contradictions of rapid techno-social change, but usually come at the expense of personal independence, meaning any perceived liberties we may enjoy rely on infrastructure and technology controlled by remote organisations entrusted with the power of life or death over us.

Simply stating that these conflicts exist does not mean wishing for the worst outcome, but being smart enough to foresee other adverse effects and avert catastrophes. We should always consider drastic solutions with the utmost caution. Overpopulation is not, as many would prefer to believe, a myth, but a likely scenario if we fail to adapt fast enough to a new environmental reality beyond our control. The point is who’s in charge of our destiny? In a socially engineered world at the mercy of a handful of tech giants who oversee every aspect of our lives, it’s easy to imagine that unscrupulous bureaucrats may hatch plans to limit natural procreation to maintain an optimum population level and to prevent certain categories of people from challenging their grip on power.

However, our wishful-thinking extinction rebels present an apocalyptic vision of our near future lest we adopt drastic measures on a global scale that will not only restrict our personal freedoms, but also drive into the clutches of the very technocrats they claim to oppose. Few will retreat to self-sufficient farms in remote wilderness, but many more will be confined to micro-apartments in large conurbations under continuous surveillance.