We may like to think of people as progressive or conservative, collectivist or individualist, egalitarian or meritocratic, caring or competitive, libertarian or authoritarian, selfless or selfish, nature-loving or materialist. All too often we simplify these issues along an arbitrary left to right spectrum, usually with the more virtuous stances on the left. However, one criterion sets us apart from the crowd, dissent. What kind of people will go against the flow and challenge contemporary orthodoxy out of personal conviction risking social opprobrium?